Innovative Decision Making (IDM) Profile

Innovative Decision Making (IDM) Profile  is an individualized, self-assessment approach which measures level of creativity and affectivity in decision making progress. It provides an easy-to-understand, overall framework for the decision making, and answer the question “how the creative process can be applied to optimize decision making and problem solving?”. The final goal and the purpose of this assessment is improving creative capacity in every the stages of decision making process.

Persona’s research indicates that our creativity and effectiveness as decision makers depend mainly on four creativity factors. According to this, using IDM assessment, we analyze individual tendency in following areas of creativity:

  • Information openness: Our mental and psychological receptivity to data. Much information that could be used in developing or judging alternatives is filtered out by our habits and biases. Increasing our receptivity to data makes us better able to make the optimum decision. 
  • Uncertainty coping: Our capacity to handle ambiguity in a decision situation. The need for certainty can lead to anxious, time-consuming searches for clarity. Repeated delays in deciding can arise from poor uncertainty coping. Developing coping strategies enhances our ability to deal with the uncertainty that often surrounds innovation. 
  • Risk acceptance: Our willingness to take action in the face of possible cost. Often, familiar and safe solutions become attractive because of an intense dislike of failure. Through applying methods for objectively assessing risk, we become better able to work with alternatives that involve creativity or are less familiar. 
  • Brain holism: Our degree of balance between left and right brain hemispheres. Scientific study shows that each hemisphere has distinct functions – the left being rational and analytical, the right being intuitive and inventive. Each has value in decision making. The more balanced the hemispheres are, the better able we are to apply creativity in decision making.

Each of us has a Decision Making Profile that reflects our current capacity in these four factors. Each profile has different implications for our approach to making decisions.

 The measures

The survey was designed by Dr. Shepherd, an expert on the construction of psychological tests. It consists of 130 questions that one should complete prior to come to this workshop.  After that, we generate the report that shows profile, and explains for each factor how current capacity of an individual affects his/her decision making. Strengths and growth areas are also listed.

The three top segments: Information Openness, Uncertainty Coping and Risk Acceptance, are divided in five capacity sections. Generally speaking, the higher you are in a section the greater your capacity to make innovative, quality oriented decisions. The highest sections, however, can also create difficulties for decision makers.


The segment on brain holism is visually designed to show your inclination to rely on your left or right brain hemisphere. If both parts are relied on more or less equally, you are whole brain dominant. If one is relied on somewhat more than the other, you are still whole brain dominant but with a tendency to left or right. If one part is relied on to a large extent, you are dominant in that hemisphere.

Bear in mind that the profile represents your present capacity level in each of the four factors. You should also realize that a person’s capacity level may be affected by external factors such as organizational climate or managerial expectations.

Development is possible in each of the four factors and is an outcome of the Innovative Decision Making training program. By participating this training, you’ll be positioned to make higher quality decisions by design.