PCM (Process Communication Model®)

PCM (Process Communication Model®) is innovative development model that allows understanding of a deep personality structure and is with efficiency used in trainings and coaching. This model represents one of the most efficient tools, which are possible to apply in improving communication, overcoming internal and external conflicts and leadership developments. Next to enforcement in development of manager skills, multidimensionality of this model is what makes it ideal additional model for support in developing professional coaches and mentors.

Ljudi PCM What are its origins?

PCM was created by American psychologist and university professor Taibi Kahler in 1970’s. Researching communication, Taibi spotted certain patterns of behavior that are related to positive and negative reactions. Also, he recognized entire series of negative behavior that are related to stressful situations. Taibi concluded that based on what our interlocutor says and how he behaves, we can predict his reactions in different stressful situations. Later on, with a research, it was concluded that every pattern in speech and behavior can be related to one of the 6 types of personality, which PCM deals with.

PCM helps you to:

  • Understand own behavior
  • Understand behavior of others and know how to refer to them so their psychological needs get satisfied
  • Recognize potential conflicts and misunderstandings in the early stage of their becoming
  • Learn how to go back to constructive communication

Where can PCM be applied?

  • Management – Reaching top results
  • Sales – Increasing sales performance
  • Building teams – Development of functional teams
  • Individual coaching – Raising conscious and realization of wanted results
  • Managing conflicts – Reducing tension while managing conflicts
  • Employment assistance – Making good choices
  • Development and motivation of employees
  • Development of coaching skills – Effective transmitting of knowledge and development of coaching competencies

Applying the model

PCM was applied first time in NASA during selection and preparation of astronauts. Model is now used by directors and managers from the Fortune 500 company list, politicians, as well as known psychologists. One of the most famous users of PCM model is an ex USA president, Bill Clinton.

What is the structure of personality and what are its types?

According to PCM model, structure of personality for every person consists of 6 separate types of personality. None of the types is better or worse, intelligent or less intelligent. Every type has own strengths and weaknesses. They exclude each other and there is always a dominant one.

Types of personalities and their strengths:

tipovi licnosti


-Warm relationships, emphatic, able to make harmony and to gives to other.
-Capable to accept people and things based on a feeling and first impression.
-Relies on feelings and hearing.


-Has capacity for organizing and detailed planning.
-Logically structures ideas and quickly and clearly transmits them to others.
-Takes responsibility, which makes him welcomed in personal and professional relationships.


-Able to observe and give opinions, valued judgments and stance on situations and personalities.
-Conscientiousness in professional and personal development. Often comes across admiration from his surroundings because of firm moral and ethical codex.
-Dedicated to the company and persistent in respecting ideals, principles and values.


-Calms down quickly in hard situations and can in a calm way analyze hypotheses and possible solutions.
-Thinks about humanity. Observes himself, does not judge others.
-Has an ability to recognize and thinks well about all possible hypotheses and options.


-Charming because of his direct ways of communications. Is seen as a good and pleasant companion.
-Resourceful and able to stand back at his feet after every fall. Is always ready to carry on.
-Able to adjust to any situation. Turns changes into routine.


-Creative. Finds solutions where others see a problem.
-Able to turns boring assignment into a game.
-Spontaneous. Source of positive energy and enthusiasm for others.

Programs based on PCM model:

  • Conflict management (2 days)
  • Stress management (2 days)
  • Training for PCM couch (6 days)
  • Training for PCM trainer (16 days)

For more information about this program and the price, contact us via phone numbers 011/412-3410 or 060/029-0028 or via e-mail office@atria.rs.

Related Articles:
  ● The Persuasive Communicator
  ● Resonant Leadership
  ● Conflict managment